At CeBIT 2007 in Hannover, Olivetti also announces Simple_Way Photo, the new multifunction photo printer for the consumer market, and Fax_Lab 145D, the new ink-jet fax
A full range of business products and solutions is also on display
Stand A30/3 - Hall 1

Milan, March 15, 2007 - Olivetti, the Telecom Italia Group Company active in the information & communications technology sector, has chosen the CeBIT 2007 fair in Hannover as the venue for the worldwide debut of its new "Linea" series, the first range of multifunction ink-jet printers for the Small Office Home Office (SOHO) market, exclusively designed by international designer Jasper Morrison.

Developed in Olivetti's advanced research centre in Arnad, in the Aosta Valley, the new Linea printers with proprietary ink-jet technology use special high-tech cartridges with a larger number of nozzles to deliver faster performance and excellent printing definition and quality. Intended for SOHO professionals, the new Linea printers are available in the Linea Office, Linea Office wi-fi and Linea Photo versions. All the models feature Olivetti technology and an exclusive design by Jasper Morrison and meet the needs of the most demanding consumer customers.

The Linea Office and the Linea Office wi-fi offer print, copy, scan and fax functions and are equipped with a 35-sheet automatic feed to optimise copying and faxing. The Linea Office wi-fi provides Ethernet for network printing and Wi-fi connections, giving small offices access to competitively priced advanced connection capabilities. This model also boosts printing speeds, 31 pages per minute for b/w jobs and 28 pages per minute in colour. The Linea Photo model, intended specifically for consumer photo printing needs, offers print, scan and copy functions, together with a PictBridge interface-for photo printing without a PC connection-a memory card reader and a 2.4" LCD. Compact design and ease of use, based on one key/one function commands, are key features of the new Linea series.

At CeBIT, Olivetti is also showing its new Simple_Way printer range for the consumer market, the Simple_Way Photo multifunction photo printer. With a compact design by James Irvine and Alberto Meda, the Simple_Way Photo provides print, copy and scan functions, and prints at a speed of 24 pages per minute in b/w and 22 pages per minute in colour. Features on the new printer include a memory card reader, a 2.4" LCD and a PictBridge interface, as well as a Magic Button for automatic image quality enhancement.

The stage will be shared with the new Fax_Lab 145D, a plain-paper ink-jet fax for SOHO users, with a fixed telephone and cordless DECT. The Fax_Lab 145D offers high transmission speeds (up to 7 seconds per page), SMS text send, receive and print functions, a 30-page document memory and a 15-minute answerphone.

Consolidating its position as a business solutions provider, Olivetti is showing a wide range of products for corporate users, banks, government agencies, retailers, public transport and gaming.

The Olivetti exhibit at CeBIT 2007 in Hannover further confirms the company's mission to develop stylish, high-tech products and solutions for the SOHO and consumer markets and its long-standing pole position in the business world.

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Olivetti (100% Telecom Italia SpA) is active in home and office products, specialised banking and retail applications and automated gaming and voting systems. Its products are marketed in 83 countries (principally in Europe and the Far East) and the company has a number of production facilities and R&D centres.

Telecom Italia
Media Relations
Market Press Office
Tel:+39.06.3688.2610
www.telecomitalia.it/media

ATTACHMENT 1 - The other Olivetti ink-jet printers on display at CeBIT 2007

• ANY_WAY photo wireless plus
• MY_WAY plus

ANY_WAY photo wireless plus, destined for consumers, is the colour photographic printer that prints, copies, (even without a PC) and scans while offering integrated bluetooth and wi-fi technologies. Designed by James Irvine and Alberto Meda, the ANY_WAY photo wireless plus will be available in black. Images are viewed on a 2.4", 65,000-colour LCD. The printing speed has been increased: 24 pages per minute in monochrome, 22 pages per minute in colour, and only 75 seconds for a 10x15 photographic print. It can also enhance your images: even old photos gain their original brightness and clarity, as if they had just been taken, by using one-click user-friendly software. ANY_WAY photo wireless plus also offers a Magic Button: one touch and the printer itself analyses the photos and automatically decides how to improve the colour, lighting, and contrast.

MY_WAY plus is the portable photographic printer for the consumer market that can be used anywhere. It prints directly from a digital camera via a direct Pictbridge connection and from mobile phones via a wireless bluetooth connection. Power can be supplied either by batteries or an automobile cigarette lighter adapter. The stylish IDEO-signed design of the new MY_WAY plus is compact (220 x 162 x 90 mm) and lightweight (1.6 kg) and offers a resolution of 2400 x 1200 dpi (up to 4800 dpi). The Plus version is equipped with a larger LCD for visualizing images: 2.4" and 65,000 colours. Image enhancement is no problem, thanks to easy-to-use software - or easier yet - by pushing the Magic Button.

ATTACHMENT 2 - Olivetti Business and Offices Solutions on display at CeBIT 2007

Olivetti's presence in the Business and Office Solutions is highly diversified, yet characterised by a single philosophy: turnkey solutions capable of automating corporate processes and activities with a full-range of cutting-edge services.

More than 2 million specialised Olivetti terminals and peripherals are installed worldwide and in a wide variety of settings - like offices, stores, banks, post offices, stations, shopping centres, business, public offices, and public transportation vehicles - demonstrating the high quality of the solutions offered.

Olivetti business solutions can be divided into five specific areas:

• Office;
• Shop Automation & Retail;
• Banking & Postal;
• Transportation, Mobility & Platforms;
• Gaming & e-Government.

Office

Olivetti is not only active in the world of ink-jet; in fact, for offices Olivetti offers a wide range of laser printers and multifunction equipment for black and white and colour outputs. All are highly competitive and conceived to satisfy the needs of bigger offices. Focus on the colour offerings, all of which feature high-speed printing thanks to a one-step technology, while black and white products are available in the maximum formats of both A4 andA3.

Among the solutions being presented at CeBIT is d-Copia 300MF, the digital multifunction monochrome A3 copier for mid to large offices with high production capacities, d-Copia 164MF, the monochrome A4 multifunction system that is extremely compact, making it ideal for personal use and for small-medium size offices, and d-Copia 4501, a monochrome digital copier with copy and printing functions and a standard GDI as well as optional scanner and fax.

At CeBIT, visitors will also be able to discover the d-Color MF25 Plus digital colour multifunction system: printer, copier and scanner with a speed of 25 ppm in colour and B/W and a hard disk and standard 40 GB memory.

For ink-jet technology, there will be the new, avant-garde plain paper FAX_LAB 480. Fast and practical, it offers exceptional operational autonomy and a complete series of telephonic functions - from the integrated digital answering machine to SMS management.

Shop Automation & Retail

Olivetti's offer for retail stores includes not only products but also systems, solutions, and services aimed at automating shops and satisfying the needs of all product sectors: from catering to clothing to franchising. For years, Olivetti has been offering its clients solutions capable of meeting their retail management needs and in updating their fiscal equipment.

Olivetti has completely renewed its range of Retail Products. Among the products proposed at CeBIT is the Explor@ 300 touch screen workstation specialised for cash registers. This is a PC-based, integrated or modular systems whose processing power and flexibility of applications guarantee more efficient retail management for both the front-store and the back-office.

The Retail line is completed by the PRT100 printer with high-speed printing - up to 200 mm/s - created for all cash register stations managed by workstations or computers, and the ECR 5920F and ECR 6700 cash registers, ideal for all businesses that require reliability, simplicity, and an extended life span.

Banking & Postal

Olivetti boasts a consolidated experience in the banking sector and is the world leader in the specialised peripheral sector for service counter automation, where it holds a 70% market share. Olivetti products are designed to provide all the applications required for improving the quality of teller service and optimising banking services and investments. The banking section at CeBIT will display the PR 2 Plus specialised printer for printing on mono and multicopy documents as well as on savings passbooks. Different PR2 Plus models were developed: from the entry level version to the front-back scanner with the possibility to choose between grey or black casings, to suit the various functional and aesthetic needs of the branch office.

There will also be the Immagina cheque reader, equipped with a MICR codeline reader and front/back scanner to allow the total simplification of transaction flows for cheque payments.

Transportation, Mobility & Platforms

Olivetti has been operating for more than twenty years in the local public transportation and mobility sectors, driven by a mission to design, produce, supply, and service products and systems dedicated to ticketing. Olivetti solutions cover all the demands concerning ticket sales and ticket controls on vehicles, in agencies, and with self-service distributors in the territory.

CeBIT will be the venue for the most innovative e-ticketing products, including COMBO models for the validation of electronic tickets, traditional paper tickets and those with bar codes, as well as V@lida 500, the new Olivetti solution for the combined validation of magnetic tickets and contactless passes.

The latest solution to be seen at CeBIT is Service Point, a self-service (operator free) terminal that supplies services and information that can be totally customized according to the user's needs. It was conceived to be easily accessible in public spaces and features an innovative design, making it ideal for use in banks, post offices, shopping centres, and public offices that wish to offer their clients self-service products that improve operating efficiency and customer satisfaction.

Gaming & e-Government

A complete range of terminals for public businesses aiming at providing services capable of simplifying the lives of citizens and bringing them closer to businesses and Public Offices by exploiting the speed of new communications networks.

Know-how in retail technologies and privacy security, extensive experience in the automation of public utility services and government gaming systems are the foundation of a flexible product range that covers a wide area of automation requirements for the development of terminal networks in solutions for the gaming and electronic voting sectors.

CeBIT is the stage for the MAEL 205 multi-service terminal, flanked by the MAAF terminal for the telematic issuing of tax stamps.